When people hear I started a farmer-direct coffee brand, they often ask me, “Is Eleva organic?”
It’s not, for the simple reason that going organic is not something I'd recommend for a small coffee farmer.
Organic or Not?
Brews You Can Use
Coffee Shouldn't Hurt
“Yeah,” he said. “It’s true that if I drink it without eating anything first I get sick to my stomach.”
That’s when I first said it: “Good coffee shouldn’t make you feel bad.”